MTV Networks and Lauren Conrad, the star of MTV’s popular series The Hills, announced the launch of the first-ever celebrity-inspired digital fashion line to be introduced in the Virtual Hills virtual world.

The virtual clothing line inspired by Lauren made its debut in Virtual Hills last night, where fans will be able to buy clothes with in-world currency.

Lauren will develop a real-world fashion line that will be available in high-end boutiques, retail stores and online later this fall.