You’d think former “Simple Life” star Nicole Richie would be super focused on her upcoming adventure into motherhood. But she’s got her eye on another project until baby Richie is born — promoting doggy urinals. Yeah, that’s right. Urinals for dogs. To eliminate that pesky problem of doggy urine eroding lampposts and street lights. Seriously.

Richie is promoting a product from Swedish inventor Lennart Jarlerbro — dog urinals which are tied to street lights. According to Richie, “This invention is just so clever. It’s a cute rubber cup attached to the post and a hose that pipes urine into the gutter.” The inventor claims that his invention could add 15 years to the lifespan of a lamppost (average lifespan is 30 years).