NBC Universal and MobiTV, Inc. announced a deal to make full-length primetime on-demand programming available over US wireless networks for the first time, on Wednesday.

The companies will also offer select short form programming from Bravo, SCI FI Channel, USA Network, Telemundo and mun2 on five new ad-supported channels to subscribers, which will debut on the MobiTV service in second quarter.

Consumers will be able to access full episodes of select NBCU primetime shows starting at $1.99 for a 24-hour viewing period, although these rates are subject to change by participating wireless carriers.

Some shows offered include The Office and Heroes from NBC, USA’s Monk, and SCI FI’s Battlestar Galactica. Several ad-supported on demand shows will also be available at no additional charge from within the MobiTV base subscription channel package including NBC’s high school football drama, Friday Night Lights, also produced by NBCU Television Studios and Bravo’s new reality series “Shear Genius” and returning docu-drama “Work Out.”

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