Country Music Television has dumped the Miss America Pageant.

The pageant is now in search of a new TV home after Country Music Television decided to drop the telecast. The Viacom-owned network had rights to air the pageant through 2011.

Pageant officials say they’ve begun the search for a new TV home.

The news is another blow to an American institution that has struggled to find a place in modern popular culture. The January crowning of Miss Oklahoma Lauren Nelson as Miss America drew 2.4 million viewers.