Us Weekly magazine’s Michael Jackson Pepsi commercial video, showing Jackson’s hair on fire, is making the rounds online and on TV. Here’s a Today show video piece that shows the Michael Jackson Pepsi commercial hair on fire incident that went down during filming the 1984 ad.

Michael Jackson suffered severe burns following a pyrotechnics error that fired too early, catching his hair and scalp on fire. He needed several surgeries and skin grafts for the injury.

Much speculation is swirling that the 1984 Pepsi commercial incident kicked off a lifelong addiction to pain killers.