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Lost Season 4: Viral Marketing Campaign Billboards; Oceanic Airlines, Find815.com (Pictures)

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January 31st, 2008 by Wendy

Tagged as: ABC, Lost


Lost Oceanic Airlines

So, the buzz today? Forget Britney. Let’s talk “Lost” — the two hour mega-event, super anticipated season 4 premiere of “Lost” airs tonight on ABC!

And while there are plenty of sneak peek preview videos to check out, how about the “Lost” season 4 viral marketing campaign — seen in a number of cities on billboards featuring Oceanic Airlines? Some of the billboards have been “vandalized” with the URL Find815.com.

Kooky, huh?

Here’s a collection of just some of the “Lost” season 4 viral marketing campaign billboards — some featuring the Oceanic Airlines advertising, and some with the Find815.com message. Enjoy!

These are the cities where the billboards have been featured:

  • Los Angeles, CA
  • Tustin, CA
  • Ames, IA
  • Miami, FL
  • New York, NY
  • Portland, OR
  • Knoxville, TN
  • Seoul, South Korea
  • Sydney, Australia

Lost Oceanic Airlines viral marketing

Lost Oceanic Billboard

Lost Find815.com billboard

Lost Find815.com

Lost find815.com billboard

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2 Responses to “Lost Season 4: Viral Marketing Campaign Billboards; Oceanic Airlines, Find815.com (Pictures)”

  1. On February 7th 2008, Are You Lost? « NextUp wrote:

    [...] campaign centered around an ARG. This time around, the game is Find815. The campaign started with a series of billboards advertising the fictional Oceanic Airlines placed in cities around the world. The cities selected [...]

  2. On February 16th 2008, mormshini wrote:

    This is really cool… I even talk about that fact further down the page. :) . It’s a pretty well known among the “organic” types like me. anyway thanks for the post.

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