Lost Season 4: Viral Marketing Campaign Billboards; Oceanic Airlines, Find815.com (Pictures)
So, the buzz today? Forget Britney. Let’s talk “Lost” — the two hour mega-event, super anticipated season 4 premiere of “Lost” airs tonight on ABC!
And while there are plenty of sneak peek preview videos to check out, how about the “Lost” season 4 viral marketing campaign — seen in a number of cities on billboards featuring Oceanic Airlines? Some of the billboards have been “vandalized” with the URL Find815.com.
Kooky, huh?
Here’s a collection of just some of the “Lost” season 4 viral marketing campaign billboards — some featuring the Oceanic Airlines advertising, and some with the Find815.com message. Enjoy!
These are the cities where the billboards have been featured:
- Los Angeles, CA
- Tustin, CA
- Ames, IA
- Miami, FL
- New York, NY
- Portland, OR
- Knoxville, TN
- Seoul, South Korea
- Sydney, Australia
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On February 7th 2008, Are You Lost? « NextUp wrote:
[...] campaign centered around an ARG. This time around, the game is Find815. The campaign started with a series of billboards advertising the fictional Oceanic Airlines placed in cities around the world. The cities selected [...]
On February 16th 2008, mormshini wrote:
This is really cool… I even talk about that fact further down the page.
. It’s a pretty well known among the “organic” types like me. anyway thanks for the post.
On November 19th 2009, Home of TC Conway » Blog Archive » A few Social Media/Viral/Guerrilla marketing campaigns wrote:
[...] “Oceanic Airlines“. If you are not a Lost! fan, you soon will be. [...]
On March 5th 2010, A few Social Media/Viral/Guerrilla marketing campaigns « Home of TC Conway wrote:
[...] “Oceanic Airlines“. If you are not a Lost! fan, you soon will be. [...]