So, the buzz today? Forget Britney. Let’s talk “Lost” — the two hour mega-event, super anticipated season 4 premiere of “Lost” airs tonight on ABC!
And while there are plenty of sneak peek preview videos to check out, how about the “Lost” season 4 viral marketing campaign — seen in a number of cities on billboards featuring Oceanic Airlines? Some of the billboards have been “vandalized” with the URL Find815.com.
Kooky, huh?
Here’s a collection of just some of the “Lost” season 4 viral marketing campaign billboards — some featuring the Oceanic Airlines advertising, and some with the Find815.com message. Enjoy!
These are the cities where the billboards have been featured:
- Los Angeles, CA
- Tustin, CA
- Ames, IA
- Miami, FL
- New York, NY
- Portland, OR
- Knoxville, TN
- Seoul, South Korea
- Sydney, Australia
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- Check Out the Lost Season 4 Poster
- Don’t get lost over Lost
- Lost Season 4 Interview Answers Some Questions
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2 responses so far ↓
Are You Lost? « NextUp // Feb 7, 2008 at 7:30 pm
[…] campaign centered around an ARG. This time around, the game is Find815. The campaign started with a series of billboards advertising the fictional Oceanic Airlines placed in cities around the world. The cities selected […]
mormshini // Feb 16, 2008 at 1:30 pm
This is really cool… I even talk about that fact further down the page. :). It’s a pretty well known among the “organic” types like me. anyway thanks for the post.
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