At midnight, the new BreakfastBreaks.com website launched, featuring the Jonas Brothers, who named the winner of their national Breakfast BREAKS video contest.

Kids created videos about eating a nutritious breakfast daily — one winner and five runner-up winners were chosen.

Kevin Jonas, of the Jonas Brothers said, “We are proud of all the fans that created so many great videos and did such an amazing job describing the importance of eating breakfast everyday. We are glad to have partnered with Breakfast BREAKS on this contest because it’s a great product that kids and moms can use everyday to make sure they start their mornings in the best way possible.”

Brooke from North Carolina won with her Breakfast BREAKS video “A Morning Melody” – she won two tickets to the Jonas Brothers concert and a VIP experience with the boys.

The five runners-up receive a gold record plaque as well as Jonas Brothers concert tickets.