Gold, Jerry… gold! Jerry Seinfeld has been announced as a celebrity spokesperson for Microsoft’s $300 million advertising campaign - an effort to change its image, according to the Wall Street Journal. Jerry Seinfeld will appear in ads with Microsoft Chairman Bill Gates.

The choice for Jerry Seinfeld in the Microsoft ads will challenge Apple’s “Mac vs. PC” ads. Took Microsoft long enough to get in the game. Look for the new Jerry Seinfeld Microsoft ads to debut September 4.