“It’s After Six – What am I a Farmer? 30 Rock Quote

As a 30 Rock super-fan, I was excited to see the quote “It’s after six – What am I, a farmer?” become a hot item on Google Trends. Thing is, I’m wondering why the 30 Rock quote would be such a hot search.
My guess is that it was mentioned on the radio, but I’d love to hear from anyone who has the scoop. Tina Fey wrote the line for Alec Baldwin’s character, who shows up in a tux after work.
Liz Lemon: “Why are you wearing a tux?”
Jack Donaghy: “Lemon, it’s after six. What am I, a farmer?”
The 30 Rock episode was during Season 1, “Tracy Does Conan.”
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On December 10th 2008, Valerie Weisenfeld wrote:
The line is getting searched because it was quoted in the msnbc.com entertainment section, Top 5 Alec Baldwin lines.