Hallmark Channel to Air “7th Heaven,” “Cheers,” “I Love Lucy”

Hallmark Channel just made a big acquisition of a number of series, including rights to “7th Heaven,” “Cheers” and “I Love Lucy.” Hallmark Channel has also secured additional episodes of “Matlock” and “Touched by an Angel.”
Hallmark could air “7th Heaven” as early as January; “Cheers is expected later in 2008. “I Love Lucy” is not expected to begin on the Hallmark Channel until January 2009.
Hallmark senior VP acquisitions and programming Michelle Vicary said the channel is looking to snag the baby boomer audience and other viewers that check out the Hallmark Channel’s original movies. According to Vicary, “All (three) shows are what you think of when you think of Hallmark Channel.”
What's Hot at PopCrunch?
Related Articles:
- Breaking Media and Cultural Boundaries
- Lucy Liu on David Letterman January 8 (Video)
- Lucy Liu Joins The “Mafia”
- Lucy Liu’s Cashmere Mafia
- 7th Heaven Cancelled


