Sex sells, right? The CW is giving it a whirl with another set of racy Gossip Girl print ads (you may recall the last promos that exclaimed “OMFG”) – this time the sexy Gossip Girl ads include reviews of the show, saying, “Every parent’s nightmare,” “Very bad for you,” “A nasty piece of work” and “Mind-blowingly inappropriate.”

Way to turn a negative into a positive – as each of these downer reviews accompanies a racy picture of characters from Gossip Girl, played by Blake Lively, Chace Crawford, Leighton Meester and Ed Westwick. Scandalous!

CW’s marketing chief Rick Haskins says of the ads, “This sort of campaign resonates with someone who likes Gossip Girl,” using “well-written headlines that are provocative and would catch our viewers’ attention … and, in a tongue-in-cheek way, capture what the show is about.”