Gene Simmons, who last graced our TVs on “Celebrity Appprentice,” is making news recently with a new sex tape featuring the famous KISS bandmate. Coincidence that this is surfacing as the third season of his A&E reality show “Gene Simmons Family Jewels” is set to debut on March 11th? I’m just sayin’.

Gene Simmons is supposedly in a sex tape with a woman identified as Elsa, the spokeswoman for Frank’s Energy drink — Simmons also is a rep for the drink. The sex tape is certainly a way to get some exposure for the energy drink, wouldn’t you say??

Gene Simmons is not married but has been with actress Shannon Tweed for a long time now — the couple have two children together.

The website GenesSecret.com features the racy footage… although you couldn’t pay me to check it out!