Fox first tested its “remote free” TV theory back in September, with the premiere of hit- TV series Fringe. But audience members who viewed the premiere of Dollhouse got the same treatment.  During A typical hour-long television show, viewers spend anywhere from 14-16 minutes viewing commericals. With this new theory, each episode averages only 10 minutes of commercials. 

Does it really make a difference ot viewers? Brian Stelter at The New York Times says “Fox says the shorter commercial breaks keep viewers more engaged and improve brand recall for advertisers. Viewers are also less likely to change the channel or fast-forward past the ads — but not to the degree that Fox would have liked. Perhaps more important, the network does not appear to be recouping all the costs of the experiment. It is unclear whether Remote-Free TV will be back next season”

Big wigs at Fox assure audiences that they are happy with the results they are getting from this remote-free revolution. Jon Nesvig, the president of sales for Fox Broadcasting, said “Even if it wasn’t an absolutely positive financial success, it was definitely a worthwhile experiment and something that I am glad we have attempted and will continue to work on.”

What did you think of the viewing difference? Did you even notice?