Dick Wilson, of “Please, don’t squeeze the Charmin” fame, passed away today from natural causes. He was 91.

Wilson appeared in more than 500 commercials as Mr. Whipple – who always urged the housewives shopping at his store to refrain from squeezing the toilet paper.

Wilson also appeared on other shows, including “Bewitched,” “Hogan’s Heroes” and “The Bob Newhart Show,” but it was his role as Mr. Whipple that he was most identified with. He appeared in the Charmin campaign from 1964 through 1985.