Watch out, Netflix! At the Macworld keynote address from Steve Jobs today, he announced Apple TV “Take 2,” at a price of $229 – for customers to easily rent and watch movies within seconds after downloading.

The new Apple TV “Take 2” software does not require a computer for downloading movies and content over the Internet. Read the rest of this entry »

Every once in a while we get to celebrate the advent of a revolution in technology. And that day has arrived. Apple TV is now shipping and our TV lives will never be the same.

Apple TV now makes the integration between our online digital lives and our living room seamless. The boundary between computer and television has been shattered.

With Apple TV we can download videos through iTunes and then watch them on our big screen HDTVs (plasma anyone?).

This is a watershed moment in the history of entertainment media. It will mark the end of disks and tapes. Soon enough, all media will be downloaded or streamed. No more scratched DVDs or lost CD cases. No more trips to the store or long waits for shipments. Instant media, whenever and wherever you want it.

Are you getting a feel for what Apple TV has made possible? Now go out and get one!