Jessica Simpson is reportedly coming back to TV with yet another reality series.. only this time, it won’t focus on her relationship and stupid observations (the infamous “Chicken of the Sea” discussion comes to mind).

This time, Jessica Simpson will be scouring the country for beautiful people in a reality series titled “Price of Beauty.”

Jessica Simpson is looking for the inner beauty though – the series is rumored to be inspired by her own issues with weight gain and the negative media attention she received.

Currently, “network details have not been finalized at this time,” so we don’t have any more specifics on the format of Simpson’s reality series. Will you tune in?