ABC’s FlashForward has taken a new approach to print advertising… placing black-and-white codes in certain ads that, when held up to a webcam, become an Internet 3-D ad for the new series.

The 3-D ad, once activated from the FlashForward print ad, features photos from the show that can be clicked on for clips from the series.

Darren Schillace, ABC Entertainment advertising/marketing VP said, “It appears to play right out of the ad. Once you watch all the videos, it’s a 10-minute experience. In the normal world, you’d never spend 10 minutes with a print ad.”

The FlashForward ads will run in Wired, Popular Mechanics and some gaming magazines.

If you don’t have one of these magazines, you can download the ad at the “FlashForward” site Jointhemosaic.com.

FlashForward premieres September 24.