Huh, this news seems like a stretch – E! Entertainment has renewed the reality show “Keeping Up with the Kardashians.” Then again, the ratings for the show aren’t too shabby. Apparently, it’s the top-rated Sunday night program for female viewers age 18 to 34. I admit, I’ve stumbled upon “Keeping Up with the Kardashians” a few times and watched in pure disbelief… but then I snap to my senses and flip on to something else. Sounds like quite a few viewers are glazing over and watching entire episodes.

I wouldn’t have thought the goings-on of the Kardashian clan would be such a huge draw, but series producers Ryan Seacrest and Bunim-Murray (the production company behind “The Real World”) must have the reality show formula figured out.

According to Lisa Berger, executive VP, original programming and series development, E!, “The buzz surrounding the series is huge, and viewers have clearly fallen for the Kardashians. Seacrest and Bunim-Murray’s unique ability to capture this family’s one-of-a-kind dynamics and hilarious antics has made the series a fantastic addition to our prime-time lineup. We’re delighted to announce a second season.”